In previous posts we showed you how to conduct a proactive job search by identifying and researching companies you would like to join. Now that you have culled that list to a manageable size, you need to get your story to the correct people at these companies.
You are at a conference on the elevator going back to your room. The doors open and the venture capitalist who just announced he is looking for a dozen talented people gets on. You have 20 seconds to get him interested in talking with you.
Your summary of who you are and the value you offer is called the Elevator Pitch and is crucial to your establishing a competitive advantage in your job search. Here are some tips to develop yours.